Leadership And Change Management At Mcdonalds Commerce Essay

Leadership And Change Management At Mcdonalds Commerce Essay This report is conducted on McDonalds. In 1st section focus on change and resistances to change, real examples of change process and its implementation, scope of change at McDonalds and possible resistances and conflicts to change at McDonalds. The last section provides management role for making effective plan and strategies to implementation of new change in this way minimise the resistance from employees resistances against this change. Table of Contents Section Name of Contents Page no. 1 McDonald Profile 4 2 Change and Resistance to Change. 6 3 Real example of change process and its implementation. 7 4 Scope of Change at McDonalds. 8 5 Resistances and Conflicts to change at McDonalds. 10 6 Recommendations 13 7 Conclusion 16 8 References 17 cDonalds Profile: McDonalds started his business in 1940 with 1st restaurant opened in San Bernardino, California by Richard. It was the result of the thoughts of two brothers, Dick and Mac McDonalds who introduced a new revolutionary restaurant Speedee Service System in 1948 which was established on principles of the modern  fast-food restaurant. Speedee completely replaced with  Ronald McDonalds  by 1967. 1st time used as trademark on the name McDonalds on May 4, 1961, with the description Drive-In Restaurant Services which is still continues until end of June, 2010. The logo trademark on an overlapping, double arched M symbol was introduced in Sep 13 1961. The M double overlapped arched symbol logo was temporarily disfavoured by September 6, 1962. The modern double arched M symbol started in November 18, 1968. (McDonalds , 25 August , 2010 ,http://www.mcdonalds.co.uk ) The list of inventions, the Big Mac in 1968, the Egg McMuffin in 1973, the Happy Meal for children in 1979, or Chicken McNuggets in 1983 .At the present time, McDonalds have more than 31,000 restaurants in 119 different countries of the world of which a lot are franchised. (www.mcdonals.com.uk) McDonalds vision is to become worlds best and quick service experience restaurant for this purpose McDonalds delivering outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. In mission statements includes best employer or our people in each community around the world, excellent operational for delivery to customers and enduring profitable growth by expanding the brand and leveraging strength of McDonalds through innovation and technology McDonald Corporation ,2010) Change and Resistance to Change: According to Rev. Sharon Patterson that which people want to changes are babies who have wet diapers. We can be explained that change is an effort that consists of actual physical changes to operations and different exciting incentive is really painful process in the workplace (Bernerth, 2004) Change Process Model Though we all know and believe that progress means change, and we all want and need progress, but not even the prospect of attaining profit from change that everyone will ready and willing to hold change. On the other hand, it is widely believed and trust that most would resist change, (Duck, 1993) According to Duck (1993) bluntly he pointed out that change is intensely personal. but according to Petersen (2002) reckons that for many people, the spectre of change produces Factor of Fear, Uncertainty and Doubt. (Peterson, 2002) Since change is widely accepted all over the world as almost always from top management to down and its brings by the management, those people which are only being managed would also always show resist against change, before imposing change or before forward change its duty of manager to make a such type framework which should be overcome over all resistance before implementation. (Peterson, 2002) Resistance to change can be defined as its a perceived behaviour of organization members which are refuse to accept any change within organization. (Cheng Petrovic-Lazarevic, 2004).James Hunt says Resistance isnt an indication that something is wrong with what you are trying to change. It is an indication that something is happening. Ansoff defined Resistance as its only cause of creation unexpected delays, costs and instabilities into the process of strategic change (Ansoff, 1988). Resistance is any employee behaviour trying to stop or delay in any change. (Bemmels and Reshef 1991) Real example of the change process and its implementation. British Airways. Past in 1981, British Airways hired on board of Directors a new chairperson.  When this chairperson joined, he noticed that the company was very unproductive and was wasting a lot of valuable resources in useless activities.  To make the organization efficient and increasing the profit ratio he decided to restructure the entire organization.  He realized that Change Methodology Management Plan is the best way to serve that purpose. (Jean Scheid, 2010) Systematically, the British airways started reducing workforce.  But, before started this, through his change management leadership, the chairman gave the all reasons for the restructuring and privatization of the company in order to prepare them for the future change.  He directed his company through a hard time that could have been terrible without  effective change management resistance communication just only through his Leadership Communication (Jean Scheid, 2010) Scope of the Change at McDonalds. The scope of this change for McDonalds is limited to the application of the Integrated marketing Communication (IMC) as part of the marketing strategy of the McDonalds. In this change, the most important area that had been given attention is the advertising and promotional campaign of the company.   Usually, advertisement or promotional activities are concerned as an open sponsorship of offering products, services and any ideas through the use of any mode of communication. In this purpose, there are different kinds of mode of communication or media which are use for advertising and promotional campaign. Basically, in this new Integrated marketing Communication (IMC) theme will be major focus on advertising and sales promotion activities. Particularly this change will give importance to the Integrated Marketing Campaign (IMC) as part of the marketing strategy of the McDonalds. (McDonald Corporation , 2009) Basic aims of Integrated Marketing Campaign to take on a new health-conscious rule that would be constant with the latest trend of health awareness and the growing concern in corpulence among children and target market. In addition, its aim is to  introduce the implementation of a new and separate menu of low fat for children, planned to counter the rising bad publicity being thrown at McDonalds. The company is well known that this new strategy which most concerns with the health of consumer would effectively inform both children and parents regarding the nutritional value of new, McKids Meals, and how these meals are different from the traditional McDonalds meals.  In addition, the implementation of the new innovation namely Integrated Marketing Communication might be able to provide an effective advertising and public relations campaign that would successfully introduce the new McDonalds change to the world. For implementation of this new change in the organization, the company has been able to create a team that would be responsible for all essential matters related this change.(McDonald Corporation, 2009) The major focus of this change would be on the sale promotion and advertising, not only to mention other marketing mix which would be included and participated to make successful this innovation or change. Today McDonalds different kinds of menu for kids had faced different criticism, mostly in terms of its nutritional contents. The Integrated Marketing Communication has been implemented only changing public image towards the McDonalds. We can say Integrated Marketing Communication is a technique for ensuring that a companys mission and vision is included and promoted in every advertisement or promotion that will be happened (McDonald Corporation,2009) According to Forgeson and Green Basically there are three major categories of change resistances are organizational, group and individual. The following are resistance or conflicts faced by McDonalds during implementation of this change: McDonalds employees and customers, McDonalds organizational culture and behaviour. (Mabin, Forgeson Green, 2001) Resistances and Conflicts to change at McDonalds:   1st resistances due to reactions of the McDonalds staff and customers of the company , some employees are in favour of this new change and some are against this new change mean using the Integrated Marketing communication. Managers and some employees only against this change due to fear, they think might be this change instead of resolving problem it will increase the problems of the company. There are not only employees have negative reaction towards this change but also customers are not showing positive reaction towards this campaign so it lead o another conflict in the shape of not positive attitude of customers towards this new change in this way McDonalds cant achieve benefit from this change as whole of the company.   One more resistance against this new change of the company the shortage of qualified personnel in company who assigned the maintaining these tasks to maintaining crew and application of this new marketing change but they are not much professional so this is the conflict in the way of new change. In strategic implementation of the change there are lot of barriers and enablers which are attributed as the main factors for the success or failure of the implemented changes. Barriers may include different resources which are not may be available for the innovation process. These include insufficient financial budget, organizational or stakeholder resistance to change and ineffective used of communication media. One more of the conflicts or resistances that may arise in the implementation of change in an organisation are the absence of support in sustaining the success that can be achieved in the change process. (Cheng Petrovic-Lazarevic, 2004) According to Carlopio Innovation is a social process that should be undertaken in a regular phases and not just a decision event so within McDonalds these forces are the ones attributed which may hinder strategic implementation of the innovation. The company may not be able to implement the Integrated Marketing Communication as part of its marketing strategy lacking of one of these hurdles, or incapability to handle these hurdles effectively, the company may not be able to implement the Integrated Marketing Communication as part of its marketing strategy.(Carlopio, 1998) The difference in culture between the different employees of the organization is another inner conflict. Due to difference in cultures in McDonald in different members of the company so in this way they unable to do work in pleasant environment and in good way and also this cultural leads to create difficulties in the way of implementation of new change in organization. According to Wilkins Dyer the administration and management of the management of McDonalds must be identify and understand those subcultures that might provoke a work environment more or less empowering than the larger organizational system at the time of assessing the interaction between culture and empowerment. (Wilkins Dyer, 1988). Recommendation: In restaurant industry managers play vital role in any change so in this way what McDonalds managers pay specific attention at the time of implementation and initiating change towards reducing possible resistances and achieve better organization performance. Manager is the person who initiating and start the change and employees have to accept and adopt it. Through Effective communication, perception of managers actions, employees attitude and harmonious working situation can be overcome resistances to change and also play important role in attaining better organizational performance. Implementation of Change in the Restaurant Industry Effective communication is the most important components in restaurant industry and played a vital role in the success of organizational operations. Effective communication is very important among the managers and employees and among the employees to employees.Good listening skills are the essential for a successful manager of any organization specially in fast growing fast food industry. Before, after and during the change process managers should carefully listen to the employees opinion and should modify the new change according to the opinion of the employee. For implementation of successful change in organization it is compulsory for manager he should always alert regarding employees reaction towards change. McDonalds Managers should realize that if employees against that change and dont want to cooperate with them so in this way customer service delivery will get worse. Conflict may arise amongst colleagues and managers when employees resist change. In this way employees may not perform well which directly effecting reputation of restaurant and might be it will also become cause of resignation of employees. So befre implementation of new change McDonalds managers listen very carefully arguments of employees and change the situation according the time need and should avoid the create bad environment in which employees proved poor environment for work and end all go for resignation. Not only this but also they should encourage the employees for better service and development of performance of the company as well as the employees.. So there should be a framework for possible improvement in efficient working system and better customer service within a working environment. This framework indicates and encourage to both parties managers and employees should look for a better technique of getting things done. We should clear one thing improvement always goes along with change. If there is no improvement, it means no change in this way restaurant will most likely become sluggish in particular when unforeseen circumstances or events occur restaurants and that time might be it will very difficult to keep pace with competitors. Managers should also provide a pleasant environment to employee for keeping happy to workers and cheerful staff will contribute to higher level of motivation and high performance. High-spirited employees would be able to creation and maintain harmonious working relationship with workmates. Managers should always maintain and keep a lovely pleasant environment for employees to keep them motivated because stressful environments always negatively impact the restaurant (A Paton, R. and Maccalman, J. ,2008) Further more, the success of the new change is still under process and difficult to convert the children attitude towards healthy fast food meals. But at the other hand, there are very strong chance for this success due to strong campaign and promotion activates for prompting the characteristics of the this new change. Furthermore, McDonalds should assure the message has been reached to every child in 119 countries where McDonalds is serving for this purpose help from every type media is the best strategy. There should be a new theme for new advertisement I love it even more! and hopefully this new theme and way of advertisement will inspire the parents and also encourage the childrens towards healthy food. This campaign should be long lasting, strong concerned on healthy characteristics of this new change and should be in friendly way like kiddie-friendly way. If McDonalds carefully make plan and use best strategy and good and effective method for implementation of this new change so there are bright chance of the success of this new change and in this way company can achieve very easily mission and objectives of the company. The most concerned of this company to give image of health conscious which is good match with the latest trend of health conscious measures for this world and also for the future world. Conclusion: According to Beverage the management change leaders must be willing to keep their fingers on the pulse of the organization, by monitoring what is working and what is not working and in the change process.   The management must create s safe environment for changes, reassure, support, and commitment on the organization in order to application the strategy of change effectively and successfully (Beverage (2003) Therefore, it is concluded that, changes of management is not bad until they enhance the competitiveness and power of an industry. If any change implicated through proper planning and investigation so it will be very effective and will also increase the performance of the organization. So organizations should impose the any change at the right time when studies proved that no time of change. Because we dons forget the change management system not only critical and complex but also very sensitive so only one wrong decision of any company in any change might be it push company to in under clouds and prove harmful for organization profit and inspite giving development instead company feel difficult to survive in perfect market. This is strongly recommendation for McDonalds that must see and again and again ensure that future changes are well very planned there implication is very carefully because these changes will be cause of the success /or failure of any company.

Computer-Mediated Versus Face To Face Communication :: Essays Papers

Computer-Mediated Versus Face To Face Communication The invention of the computer changed the face of interpersonal communication forever. The Internet has contributed even further to this change. Through the Internet we can communicate with others online, through text, in almost any part of the world at any time. This is called computer-mediated communication and has become a major part of our lives. In many cases, people communicate by computer more than face to face or by phone. Is this a good thing and is communication in our society heading in the right direction via computer? Researchers have different views on this matter because there has been research done to indicate that computer-mediated communication can be both good and bad. The question then arises, who is right? A closer look at the two sides of the matter should help shed light on a more concrete conclusion. There are many people who attribute anxiety to face-to-face communication. These same people often find it much easier to communicate by computer. According to research published in "Communication Research Reports," through computer-mediated communication, apprehensive communicators have an advantage in that it may nullify certain features of communication contexts that tend to heighten anxiety (Patterson). Research shows that computer-mediated communication acts as a mitigating variable with regard to status differentials and it reduces evaluation fears that lead to communication avoidance and withdrawal (Gojdycz). This means that CMC, computer-mediated communication, allows us to communicate with one another without placing specific labels on the people we are communicating with such as race, age, physique, or even the sound of their voice. Why is this important? These labels often act as barriers to our communication. Many people find it difficult to communicate with others unlike themselves and this barrier is removed during CMC. In CMC, people have the choice of what to reveal about their appearance and they are not bound to it as they often are in face-to-face communication. Others tend to feel very differently about computer-mediated communication. In an article in "Communication Education," researchers came to very different conclusions about computer-mediated communication and it's effects. These researchers point out that when using CMC we lose a lot of social interaction. For example, when chatting or e-mailing someone you do not get the benefit of seeing their body language or hearing their tone of voice. This is a concept known as "cues filtered out" and it plays a major role in the opposition of CMC. Computer-Mediated Versus Face To Face Communication :: Essays Papers Computer-Mediated Versus Face To Face Communication The invention of the computer changed the face of interpersonal communication forever. The Internet has contributed even further to this change. Through the Internet we can communicate with others online, through text, in almost any part of the world at any time. This is called computer-mediated communication and has become a major part of our lives. In many cases, people communicate by computer more than face to face or by phone. Is this a good thing and is communication in our society heading in the right direction via computer? Researchers have different views on this matter because there has been research done to indicate that computer-mediated communication can be both good and bad. The question then arises, who is right? A closer look at the two sides of the matter should help shed light on a more concrete conclusion. There are many people who attribute anxiety to face-to-face communication. These same people often find it much easier to communicate by computer. According to research published in "Communication Research Reports," through computer-mediated communication, apprehensive communicators have an advantage in that it may nullify certain features of communication contexts that tend to heighten anxiety (Patterson). Research shows that computer-mediated communication acts as a mitigating variable with regard to status differentials and it reduces evaluation fears that lead to communication avoidance and withdrawal (Gojdycz). This means that CMC, computer-mediated communication, allows us to communicate with one another without placing specific labels on the people we are communicating with such as race, age, physique, or even the sound of their voice. Why is this important? These labels often act as barriers to our communication. Many people find it difficult to communicate with others unlike themselves and this barrier is removed during CMC. In CMC, people have the choice of what to reveal about their appearance and they are not bound to it as they often are in face-to-face communication. Others tend to feel very differently about computer-mediated communication. In an article in "Communication Education," researchers came to very different conclusions about computer-mediated communication and it's effects. These researchers point out that when using CMC we lose a lot of social interaction. For example, when chatting or e-mailing someone you do not get the benefit of seeing their body language or hearing their tone of voice. This is a concept known as "cues filtered out" and it plays a major role in the opposition of CMC.

Of Mice and Men Foreshadowing Essay

Of Mice and Men is a Novella written By: John Steinbeck. This book is about two friends who face the challenges of humanity and the world around them. In the novella of Of Mice and Men, John Steinbeck uses foreshadowing to give the reader hints or clues about other events in the story. John Steinbeck uses foreshadowing with the event of the Killing of Candy’s dog, Curley’s wife is a â€Å"rat trap†, and Curley harassing Lennie throughout the novella. One example of foreshadowing is when Carlson kills Candy’s dog. And this foreshadows that George will kill Lennie, because they were both put out of their misery, and that when Candy said â€Å"I ought of shot that dog myself† (61). And when George kills Lennie at the end of the book they both wanted to kill them by their selves even though George did do it himself. If George didn’t kill Lennie himself he would hav ended up getting tortured and killed by someone else he just felt better if he had did it himself Another example of how John Steinbeck uses foreshadowing is when they say that Curley’s wife is a â€Å"rat trap† that fore shadows that Lennie will talk to her and might go farther and end up touching her more roughly because he likes soft things and doesn’t like to let go like he did in WEED and ended up getting ran out of WEED. So when Curley’s wife lets Lennie touch her soft hair that was a bad decision on her part because he kept getting rougher and when she tries to say stop and go away Lennie won’t let go. So Curley’s wife screams and Lennie gets scared and then grabs her and tells her to stop but in the process he snaps her neck because he doesn’t know his own strength he can’t control it. Finally, foreshadowing can be seen when Curley harasses Lennie for not talking and because he is bigger than him. That foreshadows that they might get into a disagreement or an argument possibly a fight. So when George was talking for Lennie, Curley said â€Å"let the big guy talk â€Å". But earlier that day George told Candy ,†well he better watch out for Lennie, he aint no fighter but he is strong as a bull† (27). Because Lennie is very strong. Curley doesn’t like bigger guys which Lennie is. So I drew a conclusion that they will most likely fight which they do and Curley was beating Lennie until George told Lennie â€Å"GET HIM!† Lennie crushed his hand because of his uncontrollable strength he has. John Steinbeck uses many examples of Foreshadowing in Of Mice And Men. Foreshadowing gives the readers hints or clues throughout the story. John Steinbeck uses foreshadowing mostly with George and Lennie. All these examples of foreshadowing lead to the death of Lennie and the failure of a dream. John Steinbeck uses foreshadowing with the event of the Killing of Candy’s dog, Curley’s wife is a â€Å"rat trap†, and Curley harassing Lennie throughout the novella.

The Destruction Of The Soul - 2353 Words

In describing his sudden and complete change in character, Holocaust survivor Elie Wiesel shares how the horrors he experienced changed him permanently, stating â€Å"I too had become a different person. The student of the Talmud, the child I was, had been consumed by the flames. All that was left was a shape that resembled me. My soul had been invaded- and devoured- by a black flame† (37). Hitler ´s extermination of the Jews in the 1930s and 40s is an embodiment of man’s ability to perform acts of extreme evil, while also a scenario of war where survivors return to a lifelong recovery, arguably worse than death. The same destruction of the soul has been witnessed throughout human history between imperialistic wars and race wars,†¦show more content†¦Despite the various causes of emotional death, its impact is threatening to victims worldwide. Civil rights novels, mental health articles, domestic abuse memoirs, drug abuse photos, and suicide letters are varie ty of sources that further the understanding of mental conditions alongside emotional death. Furthermore, these genres allow an investigation of the minds of the internally dead, as well as the events surrounding their mental state. Since such an analysis steers away from traditional school-related notes and societal stereotypes, it proves that there are no restrictions on who emotional death can affect. It creates the concept of war in new dimensions and an entirely different perspective. Observing these conflicts allows society, especially those who have been shielded from war’s existence, a glimpse into the mind of a sufferer, while minimizing stereotypes of those who are killed emotionally in response to war situations. A relevant and persistent example of war’s effect on the human brain and the resulting emotional death is illustrated by the ongoing war for racial equality. The persecution of blacks began several hundred years ago, and slavery, a widely accepted m oral wrong, existed in America until the Civil War. Oppression towards the black community continued legally until the Civil Rights Movement, but is still battled in today ´s society through controversy surrounding gun violence and police assaults. Although this conflict has